When we think about Bollywood, the very first thing that springs immediately to our mind is the sparkle, glamour, and opulence of the stars’ lifestyles. It happened not only when they are working but also w When they aren’t filming or promoting goods. At that time, we see them at their most stylish, getting out of expensive automobiles or into their idyllic houses, enjoying beautiful lives.
However, it is all because of their clean and charming image. That’s why maintaining a spotless public image that is motivating and impactful is as vital to the industry’s top stars as obtaining the greatest advice on where to invest their next few crores, because they had a direct influence on us.
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Since the advent of social media, we’ve been curious about Bollywood and celebrity behind-the-scenes stories. But did you realise that celebrities’ life and how they are displayed are meticulously planned by a team?
There’s massive machinery working behind the scenes 24 hours a day, seven days a week to establish and sustain an actor’s public impression and image. The next thing that comes to mind is, “Who did this?” Professionals in public relations are the answer!
They are the masterminds behind the exquisitely produced persona of Bollywood celebrities. However, PR experts learned some unique and intriguing things about their customers while doing so.
A Bollywood PR recently revealed how much work it takes to maintain a celebrity’s image, especially now that everyone is seeing them owing to free internet. A social media manager from a public relations firm for actors and celebrities held an AMA on Reddit, and some of the comments startled us.
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Let’s have a look at some of them:
1. When asked about Sara Ali Khan’s enormous popularity and whether it is crafted
“All I have to say is that I shall take that as a compliment. She has the most carefully crafted image in recent history.”
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2. When asked if PR specialists are honest with the celebrities they handle
“No, because stars often spin the whole story the other way around, and this leads to our agency collapsing. It happened with an ex rival. For the most part, they listen to constructive criticism, and some even can’t function without PR. They know that even though they have such a large following, we can shape their perception. Some might be delusional, and we have to do what they say. Because in the end, we do care about money and goodwill. We advice the celebs who are humble enough to listen, and essentially become yes men to the ones who don’t.”
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3. When asked about fan accounts, and assuming that the majority of them are paid
“Aside from a few paid accounts, most of them are genuine fan accounts. We do give positive news stories and fake likes or comments, but we haven’t really made a lot of fake fan clubs. It’s usually when the actors are at their earlier stages that we pop up a few fake ones. A few actors are against that, a few love the idea. We don’t take hate too seriously, and from research and experience, negative publicity is the last to affect die hard fans. A surprising thing to know for you might be that a lot of hate at times is faked so that the celebrity can speak up about it. We have seen rival PR agencies go to the extent of fake trolling a celeb.”
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4. When asked to name an actor whose career was hurt by a lack of publicity
“Aditya Roy Kapur had the looks, craze, and money to strike while the iron was hot. Having personally met the guy though, I could tell he doesn’t desire that level of fame.”
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5. When asked regarding PR agency competition
“Oh, it gets ugly. It’s fierce because we often have rivals as clients. Every Goodwill one celeb earns makes the other insecure. Which leads to either them being more aggressive with their PR or making the public feel sympathetic. We all know that a celeb leaving our agency is disastrous too, so we do everything we can to make sure they don’t. It’s a symbiotic relationship.”
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6. Having an active PR staff on actors like Pankaj Tripathi, Sanjay Mishra, and Nawazuddin Siddiqui
“Almost everyone has a PR, but the actors you mentioned have a very mild one. Nawazuddin uses a lot of PR help whenever he gets negative publicity of any kind. Pankaj Tripathi is like a caring uncle, he is the kind of guy who hugs you after you work for him, tells ‘beta tum hamari problem ko mitane ki koshish karte ho, tumko koi problem ho toh befikar aana.’ Wholesome person.”
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7. When questioned about the public relations budgets of moderately successful actors
“PR budget really depends a lot. A few celebs give upwards of 10 crore per year, but most are in the vicinity of 1-2 crore. A lot of them give a lot of gifts if everything goes well, so that’s there. I got 2 brand new iPhones and an iPad Pro this year.”
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8. When asked if public relations firms aim to sway movie critics
“The thing is, it can easily backfire on the celeb, it’s a huge risk. Our agency doesn’t indulge in such activities. We do try to bring positive buzz on social media, but our Agency is mainly responsible for maintaining a celeb’s life off-screen. I know a lot of other PR agencies that use innovative ways to even get one positive review. A few celebs often keep both agencies. Ours is renowned for managing off screen personas.”
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9. On actors getting themselves into trouble and the damage management that follows
“Well that often doesn’t come into our domain, if the issue is public though, we either tell the celeb to ignore it or pen down an apology. Most celebrities are too arrogant to take blame, so we can only do so much. If it’s a small issue, we usually bury it before it goes viral, and that mostly works.”
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10. In terms of interviews and whether or not performers are tutored for them
“It’s quite a known practise to integrate a few questions that showcase a celeb’s positive aspects during interviews, it’s a common practise. A few celebs are super particular about their media image though, and let us screen the whole interview before the final editing. Written interviews for some celebs are coached, we write their answers sometimes. If it’s an airhead, we just pray that they don’t screw over too bad. We can only do so much.”
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